What is Public Relation? The word public relation is relatively new considering the millennium, but it is doing the rounds. It is misinterpreted often and underutilized. Advertising is not a part of public relations, rather vice versa. Public relations needed to be incorporated into advertising with minute attention to all details. We all practice some sort of public relations but do not realize it and come to terms with it. A little small talk with the grocery store guy so that may be the next time home delivery is assured, a little chat with the maids so that an extra hour of dusting the house is done, all of this is building public relations. Now, why do we do? Well, humans are social creatures and because we want our job done better in a shorter time or for the same value of money. So basically, we are trying to build our own brand. Oh, a better example, social media! Why do we pay so much attention to pictures with the correct filters? Because we want to bran