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Public relations have an evolving role and that is integrating PR in higher education, specifically across campus. The big game changer here is, of course, social media. There must be specific people who will manage the social media and other techie consumers. Technology has made reaching out to audiences easier. Creating and spreading press releases are now faster too. The entire booming of social media has changed communication, as we know it. PR for higher education needs a different strategy in the 21st century. Press coverage and knowing the right people in the media are still helpful but the entire landscape is already changing so the traditional media though no longer popular but are still useful. Below are some things to bear in mind when dealing with PR for education . Know your audience and their feedback Knowing your audience is a vital step. By knowing your audience and getting their feedback, you can hear what they really think about you. When you ...

Thanks to the power of technology, businesses are no longer constrained by geographical limitations that plagued them in the past. Today, companies can increase their reach to serve customers of all walks of life, including people with different cultural orientations and personalities. Consequently, certain adaptations are necessary. The engagement of call center agent agents who can transition between speaking English and native languages is one of the very primary adaptions. Indeed, bilingual call centers have emerged to be a critical asset for boosting a company's bottom line. If you are wondering how a bilingual call center can lead to improved profitability , consider these implications: Personalized customer experience The inclusion of a bilingual call center in your organization is an indication that your business cares about its clientele. Imagine delivering a quality call experience to your customers in a language they are comfortable and fond of using;...